 Santi Corporation
Former Aveda executives designed and developed a line of hair care products intended to compete in the premium “space” of the hair care category. The end result was a premium line of hair products called “Santi”.
Nexus Group professionals conducted a competitive assessment of the premium hair care space and then developed a distinctive position within that space. In an effort to clearly denominate the target customer and his/her needs, Nexus conducted marketing research. Nexus Group professionals then developed a “positioning statement” and then initiated the process of forging a strong brand personality. Corporate identity design, package design, graphic design, and channel design were all crafted in a manner that created a strong, compelling; “one-voice” message for Santi hair care products.
Prangles, a national sales training company desired to position itself as the high-end leader in hospitality sales training.
Nexus Group professionals conducted marketing research; developed the product concept; developed the brand personality; developed and executed a strategic marketing plan; designed graphics and packaging components to “fit” the brand personality; developed and produced advertising materials; developed and executed a direct marketing program; developed and produced the training materials and video materials; hired, trained, and retained a motivated sales force; developed strategic alliances with state associations and select vendors; developed and executed an award winning tradeshow plan, developed and executed a public relations plan. |
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| Prangles Brochure | |
 McNally Industries
McNally is a military contractor serving customers such as Northrop Grumman, General Dynamics, Lockheed Martin, Raytheon, United States Air Force, United States Army, United States Navy, United States Department of Defense.
Nexus Group professionals conducted market research on the feasibility of a new product; conducted market research on consumer needs; identified core customer needs and developed a brand theme; developed advertising campaign around the brand theme; guided strategic market planning.
Signal Surgical is a distributor for Orthofix International, a $150 million company. Signal Surgical distributes more than 200 medical products used for rehabilitation and pain management, including braces and cold-therapy devices. The company's products are endorsed by professional athletes, and are used after injuries to the anterior cruciate ligament (ACL), elbow, knee, ankle, shoulder, and more. Signal Surgical sells its medical products to doctors, medical clinics, and hospitals. Signal Surgical also sells home rehab therapy kits for use with ankle, knee, or shoulder injuries.
Signal Surgical distributes high-quality “automatic feed” cold therapy products that compete against competitor's “gravity feed” cold therapy products. Signal Surgical’s “automatic feed” cold therapy products are priced higher than the competitor’s “gravity feed” products; but perform the medical cooling in a more user-friendly and consistent manner, thereby justifying the price premium.
In an effort to justify a price premium for the Signal Surgical’s “automatic feed” cold therapy products, Signal Surgical had to clearly communicate the products distinctive advantage to doctors, clinics and hospitals. Nexus Group worked with Signal Surgical to developed a brochure that clearly communicated the distinct differences between Signal Surgical’s “automatic feed” cold therapy products and competitors “gravity feed” cold therapy products. The brochure compared the alturnative cold therapy devices; the end result was an increased in the top-line revenue for Signal Surgical’s “automatic feed” cold therapy products.
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